Facebook Deals for Businesses – What, Why and How

Ask any shopaholic what their greatest wish is and they are sure to tell you how they look forward to receiving special offer and discounts on their purchases from their favourite brands. With the launch of ‘Facebook Deals,’ retailers are now able to fulfill their customers’ wishes by offering deals and discounts that can be passed on to them in real-time.

What is Facebook Deals?

Facebook Deals refers to Facebook’s discount shopping service that brings brands and customers closer together through mobile marketing. The service is available in US, UK, Canada, France etc. An extension of Facebook Places, with Facebook Deals, you as a business can offer special deals to your Facebook users when they check-in to your Place on Facebook. Thus, users can now not only share their whereabouts with friends & find out which of their friends are nearby but also keep tabs on the best deals in their neighbourhood and share them with their friends.

Customer Interaction – Availing Deals is Simple

To avail the best deals, users login to their Facebook with their mobile device, tap on “Places” & “Check In”. Next, if you are offering a Deal your business name will be flagged with a yellow icon under the list of their favourite places. Users can tap on your name to see details of your deal. Once they claim the deal by checking in, they can visit your business premises to redeem the discount. It’s as simple as that!

How your Business can Benefit from Facebook Deals
No matter how big or small your business maybe, with Facebook Deals, you can easily market your business to a large active user base on Facebook.

• Promote your Brand Name and Build Popularity
Every time a user checks-in to your Place and avails a Deal, their interaction with you is posted on their wall and their friends get to hear about it – a great way to popularise your brand name and attract the attention of other users.

• Win New Customers & Build Repeat Customers
Let’s say you’re a small coffee shop looking to attract new customers. When you promote your deal of free muffins with every coffee, chances are that people close to your cafe searching for a nearby coffee shop, read about your Deal and decide to come over – a perfect way to attract new customers. With a Friend Deal, these people may bring along many of their friends and create brand awareness for you!

• Build Loyal Customers
If you offer a deal that rewards customers every time they visit your store, you can build loyal customers who keep coming back to you for more.

And the best part, you do can do all this without having to share your revenue with Facebook.

How to Create a Facebook Deal for your Business?
To create a Deal, first claim your business. Next, follow these steps –
1. Click on ‘Edit Page’ on your Facebook Page
2. Click on ‘Deals’ in the left panel
3. Select the type of Deal you would like to offer – Individual Deal, Friend Deal, Loyalty Deal & Charity Deal.
4. Next, define your deal and specify how customers can claim your deal.
5. Click on ‘Create Deal’.

Participate in Facebook Deals and see how your business grows!